FROM THE FOUNDER
(Brief trumpet introduction)
Welcome to Kings & Queens, where we’re setting a new standard for high standards in bedlinen. By now, you may appreciate that we don’t take ourselves too seriously, but by tantrums-and-tiaras do we treat our bedlinen with the upmost seriousness!
We’re a bedlinen brand built on three key values: quality, simplicity and transparency, and we’re offering a modern approach to pricing and transparency in how we do business.
Our philosophy is to embrace the best of luxury while flipping traditional retail ‘the bird’. As a direct response to a lack of education around quality, and ethical issues around markups and margins in retailing, we decided enough of the toy throwing - let’s do something about it!
Our ‘Emperor’s New Clothes’ Pricing Policy, where we say ‘enough’ to feeling ripped-off, engages in a ruthless battle of slashing and burning of traditional retail margins. Our vision is for our bedlinen to reign supreme in the homes of our loyal subjects.
Sleep tight!
Made with love
QUALITY
There is no one step in the process that can be compromised.
We’ve navigated the planet to find the highest quality materials, production processes and craftsmanship in existence. Why-on-earth? Because when producing products at the level we do, there is no one step in the process that can be compromised.
We’ve also built trusted relationships to ensure our products are outstanding. Our bedlinen is crafted in Portugal, where they are renowned for the best craftsmanship in the world. Our cotton & linen is procured from the highest quality sources available. We even test their DNA tested to confirm that what we are offering is the A-grade goodness we’re promising! We only use Oeko-Tex certified products too, free from harmful bleaches and chemicals. Eewh, chemicals – we’re sleeping on it for goodness sake!
SIMPLICITY
Classic never goes out of style.
Our products are designed with the modern home in mind. This means classic tailoring, clean lines and an unfussy design aesthetic.
The KINGS & QUEENS strategy is to sell simply stunning products directly to our loyal subjects, at prices much lower than comparative brands. We can do this because we’ve simplified our overheads by only selling online.
Lifestyle
Accessible to the masses, not just the few.
We believe in full transparency pricing. It is our promise and pleasure to cart our wares to market at prices traditionally unseen in the luxury linen sector. In traditional retail, a set of bed sheets can be marked up as much as 8x by the time it reaches the customer. What a load of sheet! We reveal the true cost of our products, our margins, and the savings to you. We’re able to do this through our direct-to-customer model, that eliminates brick-and-mortar expenses and unnecessary middleman mark-ups. Why? We think cake tastes best when shared!
Shop with standards
Transparency is good!
Our factories have a variety of different certificates that show they have been inspected by an independent body and operate in lawful, humane and ethical ways.
In addition, to independent certification, Kings & Queens Home also requires a Code of Conduct to be signed by each Supplier we work with, ensuring that beyond certification they acknowledge, share and act on our four key pillars:
